Field Notes
Field Notes.
Short essays. What we are seeing.
AI, branded content, operator communication, and the Pacific Northwest business landscape. From Viet Nguyen and Natalie Luke. Roughly one a week when the work allows.
Coming soon
The first notes are in the drafts folder.
We would rather ship the first ten together than start posting and let the cadence drift. When Field Notes goes live, this page becomes the archive.
In the meantime, the fastest way to hear from us is to start a conversation about the work.
What Field Notes covers
Five topics.
- AI adoption inside real organizations, not the hype cycle version.
- Branded content that reads as editorial instead of an ad.
- How operators actually talk about AI to their boards, their teams, and their customers.
- The Pacific Northwest business landscape we live and work in.
- The small mechanics of running an independent firm.