Natalie LukeCo-founding 3rd Space simply added up for me
My career has always lived where creative judgment, technology and storytelling overlap. AI made the value of that intersection impossible to ignore.
Field Notes
Field Notes.
Short essays. What we are seeing.
AI, branded content, how leaders talk about technology, and the Pacific Northwest business landscape. From Viet Nguyen and Natalie Luke. Roughly one a week when the work allows.
Natalie Luke
Viet NguyenI didn’t set out to start an AI company
Five experiments, a closing trade association and a podcast idea with an old friend became the foundation for 3rd Space Project.
Viet NguyenWhat three very different AI projects had in common
A publishing platform, a public-data tool and an executive workshop looked like three different assignments. Underneath, they depended on the same approach to AI: start with the real work, preserve human judgment and build for trust.
Viet NguyenWhat actually works in AI right now
A practical guide to the AI tools, research methods and human safeguards that are producing useful work for organizations in 2026.
What Field Notes covers
Five topics.
- AI adoption inside real organizations, not the hype cycle version.
- Branded content that reads as editorial instead of an ad.
- How leaders actually talk about AI to their boards, their teams, and their customers.
- The Pacific Northwest business landscape we live and work in.
- The small mechanics of running an independent firm.