01
In production
Untitled episode one.
Guest to be announced
Coming this season
Chats with Viet & Nat
AI is loud.
We make it
understandable.
A show about how Pacific Northwest operators are actually using AI in the real work. Not another hype reel. Skeptical without being cynical. Curious without being credulous.
Season 1
On the runway.
We are recording now. Episode 1 drops when the first six are in the can, so we can publish on a real cadence instead of one and then radio silence. If you want to know when it lands, subscribe to Field Notes.
02
Booked
Untitled episode two.
Guest to be announced
Coming this season
03
Booked
Untitled episode three.
Guest to be announced
Coming this season
What the show is
Two questions.
What is actually working. What is actually not.
Each episode is a real conversation with a Pacific Northwest operator using AI in production. Not vendors. Not analysts. Operators. We ask about wins that stuck, projects that quietly died, and what they wish they had known nine months ago.
- Forty-five minute episodes.
- Weekly, seasonal drops.
- Video on YouTube, audio everywhere.
The hosts
Viet & Nat.
Viet Nguyen
Runs the advisory practice at 3rd Space Project. Twenty years shipping software and content. Skeptical about vendor claims. Optimistic about the work.
Natalie Luke
Runs brand and production. Career in editorial and design. Asks the questions that actually get someone to explain what they mean.
For sponsors
Reach the room, not the megaphone.
Small audience, sharp audience. Mid-market operators making real AI decisions across the Pacific Northwest. One sponsor per season.