01
In post
The season opener.
Viet and Nat set the frame.
Coming this season
Chats with Viet & Nat
AI is loud.
We make it
understandable.
A show about how Pacific Northwest leaders are actually using AI in the real work. Not another hype reel. Skeptical without being cynical. Curious without being credulous.
Season 1
On the runway.
Six conversations are in the can. We are editing and sequencing now so the season drops on a real cadence instead of one episode and then radio silence. Episode 1 is Viet and Nat setting the frame. Subscribe to Field Notes if you want to know when it lands.
02
In post
A trial attorney on where AI helps and where it hurts.
Guest to be announced
Coming this season
03
In post
A conversation from inside the business.
Guest to be announced
Coming this season
What the show is
Two questions.
What is actually working. What is actually not.
Each episode is a real conversation with a Pacific Northwest leader using AI in production. Not vendors. Not analysts. The people running the business. We ask about wins that stuck, projects that quietly died, and what they wish they had known nine months ago.
- Forty-five minute episodes.
- Weekly, seasonal drops.
- Video on YouTube, audio everywhere.
The hosts
Viet & Nat.
Viet Nguyen
Runs the advisory practice at 3rd Space Project. Twenty years shipping software and content. Skeptical about vendor claims. Optimistic about the work.
Natalie Luke
Runs brand and production. Career in editorial and design. Asks the questions that actually get someone to explain what they mean.
For sponsors
Reach the room, not the megaphone.
Small audience, sharp audience. Mid-market leaders making real AI decisions across the Pacific Northwest. One sponsor per season.