Advisory · Branded Content
Branded Content.
Not another ad buy.
For B2B companies that need to reach an executive audience and do not want to run another display campaign that lands nowhere.
What this is
A single sponsor. A real point of view.
You have watched your industry get flooded with ads that do not work anymore. You have considered a podcast, a video series, or a thought-leadership set. You have priced it out with an agency and blinked at the number.
We build branded content for a single sponsor at a time. Real editorial, not a commercial. We handle strategy, production, distribution, and measurement under one SOW.
The engagements that work: a single sponsor, a real point of view, a series with a beginning and an end.
Good fit
- B2B companies selling into a defined executive audience.
- A marketing leader who owns the budget and the point of view.
- A willingness to have opinions in public.
- Comfort trusting an editorial team to make editorial calls.
Not a fit
- Companies who want to review every line of every draft.
- Products with regulatory constraints that make an opinion legally impossible.
- Buyers looking for pay-to-play placement in someone else’s show.
What you get
Turnkey. One team. One SOW.
Editorial strategy
What to say, to whom, in what format, and why now. Grounded in what your audience actually reads and listens to, not in a persona document.
Production
A podcast series (four, six, or ten episodes), a video package, or a written thought-leadership series. Recording, editing, post, publishing. We use our production stack, not yours.
Distribution
Where the work lives. How it reaches your audience. Owned channels, earned placements, paid amplification if the plan calls for it.
Measurement
What working looks like at 30, 60, and 90 days. Downloads and views are inputs, not outputs. The output is what the audience does next.
Rights
You own the work. We keep a non-exclusive right to reference the engagement in general terms in our marketing. Nothing else.
Formats
Three shapes it usually takes.
Podcast series
Four to ten episodes. One host, yours or ours. Guest bookings, production, distribution, sponsor-read strategy if applicable.
Video package
Short-form and long-form for one campaign. Editorial script, shoot, edit, publish. On your channels, our channels, or both.
Thought-leadership set
Six to twelve pieces of written work under a common editorial theme. Distribution plan included.
Most engagements combine two of the above. We will tell you which combination fits your goal.
How it runs
Weeks, not quarters.
Weeks 1 to 2
Editorial strategy. Format lock. Content calendar.
Weeks 3 to 8, longer for larger formats
Production. Weekly touchpoints. Approval gates at editorial strategy, first draft, and final.
Weeks 9 to 10
Distribution launch. Measurement baseline.
30, 60, and 90 days out
What is working. What is next.
What we do not do
Five things you should not have to worry about.
- White-label someone else’s editorial voice.
- Publish work you do not stand behind.
- Sell you distribution promises we cannot deliver.
- Charge for scope changes we did not flag in writing first.
- Ghost you after the final episode ships.
Have a campaign in mind?
Thirty-minute discovery call. Free. Bring the format you have been considering, or come with the goal and we will help you pick one.